Denim
Say goodbye to yesterday’s stiff, rugged jeans and hello to today’s denim made with COOLMAX® ALL SEASON
and COOLMAX® CORE technology.
Engineered for year-round comfort and performance, denim made with COOLMAX® technology can be used to create easy-care jeans, jackets, and shirts that transport moisture away from the body to keep the wearer cool and dry.
Denim’s appeal is universal and its popularity continues to grow as casual wear gains acceptance in new environments including the office. Consumers with active lifestyles have embraced this next generation of denim due to its versatility and all-day comfort.
COOLMAX® Brand Technologies
COOLMAX® ALL SEASON Technology
Fabric made with COOLMAX® ALL SEASON technology transports moisture away from the body to keep the wearer cool and dry on hot days, while the fiber structures provide insulation on colder days, helping to optimize performance.
COOLMAX® CORE Technology
Fabric made with COOLMAX® CORE technology transports moisture away from the body to keep the wearer cool and dry, helping to optimize performance.
COOLMAX® EcoMade Technology for Denim
Sustainability has never been so cool. Now with COOLMAX® EcoMade technology, you no longer have to choose between performance and sustainability. INVISTA has integrated the permanent moisture management properties which have long been the hallmark of the COOLMAX® brand into fiber made from 97% recycled resources such as plastic bottles. The result - weavers can create high tech, sustainable fabrics that everyone can feel good about.
COOLMAX® EcoMade technology gives new life to plastics once destined for landfills by transforming them into fibers through a six-step process, while the COOLMAX® fiber moves moisture away from the skin to help keep the wearer cool, dry and comfortable longer. And, with strong consumer preference, the COOLMAX® brand can help drive sales of your garments.
Interested in learning more? Download the COOLMAX® EcoMade sales sheet or