News & Blog

The LYCRA Company to Exhibit Newest LYCRA® Brand Innovations at ISPO Munich

Jan 23, 2020

WILMINGTON, Del. – The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.

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THE LYCRA COMPANY RELEASES LEGWEAR TRENDS FORECAST FOR AUTUMN/WINTER 2020-2021

Jan 06, 2020

WILMINGTON, DEL. – The LYCRA Company, an industry leader in developing market-driven innovations for the legwear segment, issued its highly anticipated global trends forecast for Autumn/Winter 2020-2021. Each year the fashion experts from Stijlinstituut Amsterdam create a capsule collection that showcases the latest legwear innovations from the Company’s portfolio of brands including LYCRA®, COOLMAX® and THERMOLITE® brands.

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INTRODUCING MAIDENFORM SHAPEWEAR POWERED BY LYCRA® FITSENSE™ TECHNOLOGY

Nov 25, 2019

Maidenform has joined forces with LYCRA® brand to promote its new line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology. This revolutionary innovation is brushed onto fabric made with LYCRA® fiber to deliver a comfortable fit and a smooth silhouette that’s perfect for the latest body-con fashions. The co-branded marketing campaign launches with a feature story on Refinery29 along with high-impact social media.

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The LYCRA Company Launches New Trademark Protection Campaign

Nov 22, 2019

The LYCRA Company has launched a new 360-degree trademark protection advertising campaign that sends a strong message about LYCRA® brand infringement to the legwear industry. The ad explains how The LYCRA Company fiercely protects the integrity of its flagship brand and warns against creating counterfeit hosiery garments that can damage the consumer’s perception of the LYCRA® brand.

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THE LYCRA COMPANY ANNNOUNCES GRS CERTIFICATION FOR ITS NEW LYCRA® ECOMADE FIBER

Nov 18, 2019

WILMINGTON, DEL. – The LYCRA Company, a global leader in innovative fiber and technology solutions for the apparel industry, announced its new LYCRA® EcoMade fibers Type 166E and 162E, currently produced in Brazil, have been certified to the GRS (Global Recycled Standard). LYCRA® EcoMade fiber is the company’s first branded spandex that is made with pre-consumer recycled materials. This offering will be the primary focus of The LYCRA® Company’s booth at the Kingpins New York denim trade show, November 19-20.

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