Benefits for mills:
- Easier to meet brands’ quality requirements for stretch, shrinkage and growth
- Wider operating window - makes it easier to make good quality fabrics
- Innovation backed by outstanding technical support
Benefits for brands/retailers:
- Addresses key consumer issues related to lasting fit, comfort and performance in denim
- Reduces consumer complaints and product returns (e.g. shrinking and stretch-out)
- Achieves higher product satisfaction which increases consumer loyalty
- Fabric certification process ensures consistent fiber quality and performance
- Certified fabrics are eligible for free LYCRA® brand hangtags to explain product benefit and drive sell-through
- Fabric technology can be used in all silhouettes from skinny, straight leg and looser fits
- Offers consistent product performance (even in distressed looks with heavy abrasion)
Benefits for consumers:
- Experience extra flexibility, all day comfort and a fit that lasts
- Resist bagging and sagging
- Delivers lasting performance wear after wear and wash after wash, extending the wear life of your garment
Mills: Contact a marketing manager listed below today to begin differentiating your denim by offering the unparalleled performance of LYCRA® dualFX® technology.
Brands/Retailers: Contact a representative listed below today to learn where to source denim featuring the unique performance benefits of LYCRA® dualFX® technology.
LYCRA® and dualFX® are trademarks of The LYCRA Company.