News & Blog

WHY CHOOSE LYCRA® FitSense™ TECHNOLOGY?

Sep 04, 2019

The Challenge

Comfort and performance are critical when it comes to body-hugging apparel, but they are often sacrificed to deliver other key features, such as compression or shaping. Activewear and athleisure consumers desire lightweight, comfortable, great-fitting garments that move with them and provide targeted support, while intimate apparel consumers desire lightweight, comfortable bras and shapewear that provide lift, shaping and support. Garment makers, designers, brands and retailers have struggled to create a single garment that meets all of these needs without compromising comfort—until now!

What is LYCRA® FitSense™ technology

The Solution

LYCRA® FitSense™ technology is a revolutionary innovation from The LYCRA Company that transforms garments by adding lightweight, brushed on power exactly where it’s needed. This technology is a patented water-based dispersion that is solvent free and includes the same molecule as LYCRA® fiber. The dispersion is screen printed directly onto the inside or outside of fabric made with LYCRA® fiber, which results in targeted modulus and recovery power. This enables the use of lightweight fabrics to create apparel that delivers on consumer needs.



Consumers Prefer LYCRA® FitSense™ Technology

In consumer research, garments made with LYCRA® FitSense™ technology outperformed garments made without it, and showed a significant increase in preference and purchase intent. Consumers also indicated they’re willing to pay a premium price for highly functional, ultra-comfortable garments that will enhance their active lifestyle and meet all of their needs.

Benefits for consumers

    Comfortable, without sacrificing support – provides the weightless lift, targeted control and precise support women need to look, feel, and be more comfortable.

    Targeted control – lightweight power zones are applied directly to fabrics to create a highly functional, ultra-comfortable, great-fitting garment.

    Unrestricted movement – eliminates the need for bulky sewn-in panels that can cause discomfort.


Benefits for Brands/Retailers

    Increase consumer satisfaction – create a better performing garment that meets consumer expectations for lasting comfort, shape and fit.

    Build brand loyalty – encourage repeat purchases by delivering a premium offering made with a groundbreaking new innovation.

    Unlimited design possibilities – create print designs, patterns or color blocks directly on fabric that offer functional performance benefits. New garment ideas previously thought impractical due to production or cost constraints are now possible!


Benefits for Garment Makers/Printers

    Differentiate your garments – improve the performance and comfort of your garments by offering your customers a technology that meets the consumer’s need for targeted lightweight support.

    Experience world-class technical support - ensure product quality and gain access to textile scientists who can work with you to enhance the performance in your garments.

    Increase customer satisfaction and build loyalty - when brands/retailers provide their consumers with innovative garment solutions, you sell more garments.

Contact the marketing manager listed below to transform your activewear, intimate apparel or athleisure collections with LYCRA® FitSense™ technology.

Watch the video to learn more about LYCRA® FitSense™ Technology.

LYCRA® and FitSense™ are trademarks of The LYCRA Company.

Contacts

The LYCRA Company ZhiNan ZHOU Sales Account Manager, LYCRA® FitSense™ technology +86 21-63302011-2189 Shanghai CHINA
The LYCRA Company Arnaud Ruffin Director, Brands and Retail EMEA +41 22-770-40-07 GENEVA SWITZERLAND
The LYCRA Company Michelle SCHLEGEL Senior Account Manager - Intimate Apparel & Swimwear +1-302-683-3345 USA
The LYCRA Company Pattie Ficorilli Senior Account Manager, Intimate Apparel, North America +1 203.949.9903 Wilmington , DE
The LYCRA Company Maria Luiza Amaro Marketing Manager Active wear and Innerwear +55 1986894119 Sao Paulo BRAZIL