News & Blog

We are proud to have supported leading Turkish denim producer, BOSSA in the development of their new SS22 collection: Forever Fresh Denims. The fabrics in this latest collection feature COOLMAX® freshFX® technology, designed to help keep the wearer cool and dry, and more confident with long-lasting freshness.

A new active denim collection from European high street retailer NEXT features COOLMAX® technology and LYCRA® fiber for a balance of style, comfort and functionality.

Responding to the needs of male consumers, British formalwear retailer, EMPIRE OUTLET, has teamed up with The LYCRA Company to add COOLMAX® technology to a new range of made-to-measure shirts.

During its 30-year collaboration with outdoor technical sock brand Lorpen, The LYCRA Company has provided quality fibers and technology to help Lorpen create the ultimate high performing socks for hiking, trekking, running and skiing. Lorpen introduced COOLMAX® technology in its launch of their T3 Technology three-layer socks, and recently, in their own SLS (Selective Layering System) constructed technology.”

Garments made with COOLMAX® EcoMade technology keep the wearer cool, dry and comfortable as body temperatures fluctuate. A recent webinar hosted by The LYCRA Company provided an in-depth look at the industry-leading moisture wicking technology, which brings unique cooling properties to jeans, activewear, socks and other apparel categories while delivering environmental benefits.

The COVID-19 outbreak has transformed our daily lives, virtually overnight, from the way we work, study and socialize with friends.

As the pandemic slows, most things will gradually return to something close to normal. However, some will remain different … such as the way people think about everyday fashion items like shirts.

Leading global wool spinner, Südwolle Group and The LYCRA Company have partnered to bring the next level of sustainability and unique performance into the wool market with a ground-breaking new cationic dyeable COOLMAX® EcoMade long staple GRS certified yarn.

NYDJ Cool Embrace® jeans are made with moisture-wicking COOLMAX® technology to keep women extra cool and extra comfortable, even on the hottest of days. The new line, recently featured on QVC, features breathable, soft denim in an array of styles, cuts, fits and colors.