News & Blog

NEW CAMPAIGN PROMOTES COOLMAX® SOCKS ON AMAZON UK

May 31, 2018

An exciting co-branded campaign promoting socks made with COOLMAX® technology launches today and will run for six weeks in the AMAZON UK ecosystem. The goal of the promotion is to raise consumer awareness of COOLMAX® technology benefits, as well as increase sales through for brands that have adopted the technology. This unprecedented level of marketing support is one of the key ways COOLMAX® brand adds value to collections and drives business growth for its valued customers.

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COOLMAX® technology Powers the BUFF® “Original” Collection

Feb 19, 2018

Joan Rojas invented the tubular headwear category when he founded BUFF®, the original multifunctional headwear company, in 1992. Rock climbers, hikers and outdoor adventure enthusiasts have embraced this simple, yet effective way to stay protected against the elements. Designed to be easily adaptable in seconds, each BUFF® headwear can be worn more than a dozen different ways* to suit the wearer’s style and performance needs.

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LYCRA® MOVES™ ISTANBUL 2017

Dec 14, 2017

The Turkish Sock industry gathered for the fourth annual INVISTA’s trend event showcasing 2018/2019 Legwear trends and new fiber development

The Turkish sock trade gathered in Istanbul on 5 December for the latest INVISTA seminar. The invitation-only, half-day event showcased future 2018/2019 legwear trends with a catwalk show combining inspiring legwear garments with fiber developments from INVISTA ’s specific sock fiber portfolio.

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TOUNG LOONG LAUNCHES NEW FABRIC LINE FOR WOMEN’S FITNESS WEAR SECTOR

Jul 25, 2017

Toung Loong Textiles is launching an exciting new line of high-performance fabrics with beautiful aesthetics at the upcoming Outdoor Retailer Summer Market. Designed to meet the needs of brands operating in the rapidly expanding women’s fitness wear sector, the innovative line blends COOLMAX® AIR technology with LYCRA® fiber to create an offering designed to stand out in a crowded marketplace, and win new business for the firm.

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