News & Blog
May 31, 2018
An exciting co-branded campaign promoting socks made with COOLMAX® technology launches today and will run for six weeks in the AMAZON UK ecosystem. The goal of the promotion is to raise consumer awareness of COOLMAX® technology benefits, as well as increase sales through for brands that have adopted the technology. This unprecedented level of marketing support is one of the key ways COOLMAX® brand adds value to collections and drives business growth for its valued customers.
May 14, 2018
French men’s fashion brand Jules is renowned for its fun and affordable fashions that appeal to active urban men who care about comfort and style. To that end, Jules has created a new denim range that features COOLMAX® ALL SEASON technology. Available in a straight and slim cut and in two different washes, these jeans deliver performance benefits today’s active men appreciate.
Feb 19, 2018
Joan Rojas invented the tubular headwear category when he founded BUFF®, the original multifunctional headwear company, in 1992. Rock climbers, hikers and outdoor adventure enthusiasts have embraced this simple, yet effective way to stay protected against the elements. Designed to be easily adaptable in seconds, each BUFF® headwear can be worn more than a dozen different ways* to suit the wearer’s style and performance needs.
Jan 25, 2018
ISPO TEXTRENDS is a valuable resource for designers and brands seeking out the latest textile trends and fabric innovations for their sports apparel collections. Held during ISPO MUNICH, visitors flock to Hall C3 to see the top innovations selected by an independent jury of textile experts.
Dec 14, 2017
The Turkish Sock industry gathered for the fourth annual INVISTA’s trend event showcasing 2018/2019 Legwear trends and new fiber development
The Turkish sock trade gathered in Istanbul on 5 December for the latest INVISTA seminar. The invitation-only, half-day event showcased future 2018/2019 legwear trends with a catwalk show combining inspiring legwear garments with fiber developments from INVISTA ’s specific sock fiber portfolio.
Jul 25, 2017
Toung Loong Textiles is launching an exciting new line of high-performance fabrics with beautiful aesthetics at the upcoming Outdoor Retailer Summer Market. Designed to meet the needs of brands operating in the rapidly expanding women’s fitness wear sector, the innovative line blends COOLMAX® AIR technology with LYCRA® fiber to create an offering designed to stand out in a crowded marketplace, and win new business for the firm.
May 15, 2017
ISPO TEXTRENDS recognizes innovative fabrics and components used to manufacture sports apparel. Four products from Prosperity Denim’s fall/winter 2017 collection recently earned top honors at ISPO MUNICH, and two of them featured COOLMAX® technologies.
Apr 25, 2017
Leading apparel brand and retailer GUESS has introduced a new pair of jeans for the European market featuring COOLMAX® technology. Designed for men, FORMENFIT™ Cotton Blend Skinny Jeans look like authentic denim, but its fabric offers a soft hand feel, moisture management, and breathability for greater comfort.