News & Blog

The COVID-19 outbreak has transformed our daily lives, virtually overnight, from the way we work, study and socialize with friends.

As the pandemic slows, most things will gradually return to something close to normal. However, some will remain different … such as the way people think about everyday fashion items like shirts.

Leading global wool spinner, Südwolle Group and The LYCRA Company have partnered to bring the next level of sustainability and unique performance into the wool market with a ground-breaking new cationic dyeable COOLMAX® EcoMade long staple GRS certified yarn.

NYDJ Cool Embrace® jeans are made with moisture-wicking COOLMAX® technology to keep women extra cool and extra comfortable, even on the hottest of days. The new line, recently featured on QVC, features breathable, soft denim in an array of styles, cuts, fits and colors.

We are proud to announce that our COOLMAX® technology has been introduced into an extensive collection of H&M’s key summer styles and wardrobe essentials, helping the retailer to bring effortless style and supreme functionality to its menswear offering.

Brooks Brothers, the oldest men’s clothing brand in the U.S., recently launched a new range of Performance Non-Iron Dress Shirts. The luxuriously soft, lightweight fabric features Supima® cotton, the moisture-wicking performance of COOLMAX® technology, and LYCRA® fiber for a comfortable fit. These classic white shirts are anything but basic and are a must-have for the career man on-the-go.

The Challenge

Consumers value comfort and a major source of wearer discomfort is feeling hot and sticky. Whether perspiration is caused by high temperatures or physical activity, it can drain your energy and negatively impact your performance. Today’s consumers want to enjoy the cooling performance benefits they’ve experienced when wearing activewear in other types of apparel.

German-based ESPRIT brand has grown into a powerhouse global fashion brand by embracing innovation and creating stylish apparel offering made-to-last quality since 1968. Just in time for Summer 2019, the brand has launched a new range of menswear that includes easy-care denim, woven trousers and casual shirts all powered by COOLMAX® technology. Casual shirts and Woven trousers are available for purchase in stores and online now; the new denim line will launch in time for summer fun.

We recently interviewed Jeffi Girgenti, the entrepreneur behind FOOT HUGGIES brand, to learn how she developed her line of tall boot socks designed for equestrians. Jeffi runs her sock business from Southern California, where she has been a manicurist for 34 years and nail salon owner for 20 years. Her 100% Made in the USA socks are manufactured using COOLMAX® technology and LYCRA® fiber, and can be found on the feet of everyone from Pony Club riders (just learning horsemanship) to Olympic champions!