News & Blog

Atelier GARDEUR Introduces Men’s SUPERFLEX COOLMAX® Denim

Feb 01, 2017

Atelier GARDEUR is a company with a singular focus: to design stylish, great fitting trousers for men and women that are created using durable, high-quality materials. The company has specialized exclusively in trousers since 1920, but it’s not stuck in the past. In its obsessive quest to create fashionable trousers that fit great and give wearers the best figure, the firm is happy to embrace new fiber and technology solutions that help it realize its vision. That is why Atelier GARDEUR’s new SUPERFLEX denim line is made with both COOLMAX® TECHNOLOGY and LYCRA® fiber.

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HOLLISTER selects INVISTA innovations for new Advanced Stretch Jeans

Jan 13, 2017

HOLLISTER, a SoCal inspired teen lifestyle brand, has launched a new line of performance denim for guys and girls called Advanced Stretch Jeans. The jeans contain COOLMAX® ALL SEASON technology and LYCRA® fiber, which were selected for their ability to deliver a flexible fit, lasting comfort, and dependable performance. The denim range is available now in HOLLISTER stores and online at www.hollisterco.com.

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SUSTAINABILITY HAS NEVER BEEN SO COOL

Oct 26, 2016

The COOLMAX® brand will present its latest innovations for denim at the KINGPINS trade shows in Amsterdam (26-27 October), and in New York City (2-3 November). COOLMAX® branded concepts for the 2018 selling season will be on display, and a highlight of the collection will be denim made with COOLMAX® EcoMade Technology. This innovation leverages recent consumer insights for the denim category and brings both sustainability and cool comfort to jeans.

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Arvind INSIGHT event makes denim news

Oct 04, 2016

Designers and buyers from Indian and international brands gave an imaginative mix of innovation and established best sellers an enthusiastic reception at a spectacular trade presentation by Arvind, the leading producer of denim fabrics.
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Wrangler Active Ready Collection Features COOLMAX® Technology

Sep 30, 2016

The Wrangler brand launched in 1947 on a platform of innovation: to create the best-possible jeans for cowboys. Today, Wrangler continues to create the best-possible jeans, but for the needs of modern consumers. Looking good, working hard: the guiding principle in every Wrangler design is to make you feel Born Ready™ – fully prepared for whatever life throws at you. Made with COOLMAX® technology, Wrangler ensure your Active Ready jeans stay dry even during the most unexpected attacks from the fickle weather gods.

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