News & Blog

Responding to the needs of male consumers, British formalwear retailer, EMPIRE OUTLET, has teamed up with The LYCRA Company to add COOLMAX® technology to a new range of made-to-measure shirts.

During its 30-year collaboration with outdoor technical sock brand Lorpen, The LYCRA Company has provided quality fibers and technology to help Lorpen create the ultimate high performing socks for hiking, trekking, running and skiing. Lorpen introduced COOLMAX® technology in its launch of their T3 Technology three-layer socks, and recently, in their own SLS (Selective Layering System) constructed technology.”

Garments made with COOLMAX® EcoMade technology keep the wearer cool, dry and comfortable as body temperatures fluctuate. A recent webinar hosted by The LYCRA Company provided an in-depth look at the industry-leading moisture wicking technology, which brings unique cooling properties to jeans, activewear, socks and other apparel categories while delivering environmental benefits.

The COVID-19 outbreak has transformed our daily lives, virtually overnight, from the way we work, study and socialize with friends.

As the pandemic slows, most things will gradually return to something close to normal. However, some will remain different … such as the way people think about everyday fashion items like shirts.

Leading global wool spinner, Südwolle Group and The LYCRA Company have partnered to bring the next level of sustainability and unique performance into the wool market with a ground-breaking new cationic dyeable COOLMAX® EcoMade long staple GRS certified yarn.

NYDJ Cool Embrace® jeans are made with moisture-wicking COOLMAX® technology to keep women extra cool and extra comfortable, even on the hottest of days. The new line, recently featured on QVC, features breathable, soft denim in an array of styles, cuts, fits and colors.

We are proud to announce that our COOLMAX® technology has been introduced into an extensive collection of H&M’s key summer styles and wardrobe essentials, helping the retailer to bring effortless style and supreme functionality to its menswear offering.

Brooks Brothers, the oldest men’s clothing brand in the U.S., recently launched a new range of Performance Non-Iron Dress Shirts. The luxuriously soft, lightweight fabric features Supima® cotton, the moisture-wicking performance of COOLMAX® technology, and LYCRA® fiber for a comfortable fit. These classic white shirts are anything but basic and are a must-have for the career man on-the-go.