News & Blog

YARNS FOR A BETTER FUTURE

Jun 09, 2020

Leading global wool spinner, Südwolle Group and The LYCRA Company have partnered to bring the next level of sustainability and unique performance into the wool market with a ground-breaking new cationic dyeable COOLMAX® EcoMade long staple GRS certified yarn.

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WHY CHOOSE COOLMAX® FIBER?

Sep 05, 2019

The Challenge

Consumers value comfort and a major source of wearer discomfort is feeling hot and sticky. Whether perspiration is caused by high temperatures or physical activity, it can drain your energy and negatively impact your performance. Today’s consumers want to enjoy the cooling performance benefits they’ve experienced when wearing activewear in other types of apparel.

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NEW ESPRIT MENSWEAR RANGE FEATURES COOLMAX® TECHNOLOGY

Jul 08, 2019

German-based ESPRIT brand has grown into a powerhouse global fashion brand by embracing innovation and creating stylish apparel offering made-to-last quality since 1968. Just in time for Summer 2019, the brand has launched a new range of menswear that includes easy-care denim, woven trousers and casual shirts all powered by COOLMAX® technology. Casual shirts and Woven trousers are available for purchase in stores and online now; the new denim line will launch in time for summer fun.

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BRAND SPOTLIGHT: FOOT HUGGIES – WHAT’S IN YOUR BOOT?

Jun 25, 2019

We recently interviewed Jeffi Girgenti, the entrepreneur behind FOOT HUGGIES brand, to learn how she developed her line of tall boot socks designed for equestrians. Jeffi runs her sock business from Southern California, where she has been a manicurist for 34 years and nail salon owner for 20 years. Her 100% Made in the USA socks are manufactured using COOLMAX® technology and LYCRA® fiber, and can be found on the feet of everyone from Pony Club riders (just learning horsemanship) to Olympic champions!

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