News & Blog

CRAFT works in tandem with COOLMAX® on award-winning collection

Jun 15, 2016

Made in Europe, Lithuania to be specific, these new CRAFT garments will feature the new COOLMAX® fibre logo, showcasing their performance and value credentials on every piece.

As one of the first brands to adopt the new COOLMAX® fabric branding in Europe, the ISPO Gold Award-winning Active Extreme 2.0 range for men and women from CRAFT is made from an innovative double-layer fabric featuring COOLMAX® AIR technology. A new generation of performance fibres, COOLMAX® AIR is engineered with a propeller shape that offers outstanding air permeability and rapidly drives moisture away from the skin. 

The ISPO Award jury said: "This new baselayer is very lightweight and thin, has a cool feel, but it also offers great insulation when it's cold outside during the workout. The new knitting pattern creates a beautiful look. And what's best: If you are into endurance sports, you can really rely on its moisture management.”

One of the key differentiators of COOLMAX® AIR fibres from other standard wicking fibres in the marketplace is its patented cross-section that is propeller shaped which delivers the combined performance of superior moisture management, breathability, and quick dry time. It provides comfort to help outdoor enthusiasts optimise performance. In addition, the high air permeability results in the exchange of the microclimate, adding the potential for additional cooling.

Simon Whitmarsh-Knight, EMEA director of Activewear and Outdoor Apparel at INVISTA commented: “CRAFT is one of the leaders in clothing for endurance sports and elite athletes where performance and comfort are crucial for a good result. We relish working to supply new materials, technical solutions and innovations to help create high performance garments such as the Active Extreme 2.0 featuring COOLMAX® AIR fabric technology.”

Daniel Högling, international brand manager at CRAFT said: "Our customers expect the best. We are known around the world for our high-quality baselayers so we have to work with the best suppliers to ensure we maintain our reputation in this market and continue to offer outstanding and award-winning garments to performance sports enthusiasts.”

CRAFT has a long-standing relationship with INVISTA brands specifying LYCRA® SPORT fabrics for its run and bike tights.


As one of the first brands to adopt the new COOLMAX® fabric branding in Europe, the ISPO Gold Award-winning Active Extreme 2.0 range for men and women from CRAFT is made from an innovative double-layer fabric featuring COOLMAX® AIR technology. A new generation of performance fibres, COOLMAX® AIR is engineered with a propeller shape that offers outstanding air permeability and rapidly drives moisture away from the skin. 

The ISPO Award jury said: "This new baselayer is very lightweight and thin, has a cool feel, but it also offers great insulation when it's cold outside during the workout. The new knitting pattern creates a beautiful look. And what's best: If you are into endurance sports, you can really rely on its moisture management.”

One of the key differentiators of COOLMAX® AIR fibres from other standard wicking fibres in the marketplace is its patented cross-section that is propeller shaped which delivers the combined performance of superior moisture management, breathability, and quick dry time. It provides comfort to help outdoor enthusiasts optimise performance. In addition, the high air permeability results in the exchange of the microclimate, adding the potential for additional cooling.

Simon Whitmarsh-Knight, EMEA director of Activewear and Outdoor Apparel at INVISTA commented: “CRAFT is one of the leaders in clothing for endurance sports and elite athletes where performance and comfort are crucial for a good result. We relish working to supply new materials, technical solutions and innovations to help create high performance garments such as the Active Extreme 2.0 featuring COOLMAX® AIR fabric technology.”

Daniel Högling, international brand manager at CRAFT said: "Our customers expect the best. We are known around the world for our high-quality baselayers so we have to work with the best suppliers to ensure we maintain our reputation in this market and continue to offer outstanding and award-winning garments to performance sports enthusiasts.”

CRAFT has a long-standing relationship with INVISTA brands specifying LYCRA® SPORT fabrics for its run and bike tights.

As one of the first brands to adopt the new COOLMAX® fabric branding in Europe, the ISPO Gold Award-winning Active Extreme 2.0 range for men and women from CRAFT is made from an innovative double-layer fabric featuring COOLMAX® AIR technology. A new generation of performance fibres, COOLMAX® AIR is engineered with a propeller shape that offers outstanding air permeability and rapidly drives moisture away from the skin. 

The ISPO Award jury said: "This new baselayer is very lightweight and thin, has a cool feel, but it also offers great insulation when it's cold outside during the workout. The new knitting pattern creates a beautiful look. And what's best: If you are into endurance sports, you can really rely on its moisture management.”

One of the key differentiators of COOLMAX® AIR fibres from other standard wicking fibres in the marketplace is its patented cross-section that is propeller shaped which delivers the combined performance of superior moisture management, breathability, and quick dry time. It provides comfort to help outdoor enthusiasts optimise performance. In addition, the high air permeability results in the exchange of the microclimate, adding the potential for additional cooling.

Simon Whitmarsh-Knight, EMEA director of Activewear and Outdoor Apparel at INVISTA commented: “CRAFT is one of the leaders in clothing for endurance sports and elite athletes where performance and comfort are crucial for a good result. We relish working to supply new materials, technical solutions and innovations to help create high performance garments such as the Active Extreme 2.0 featuring COOLMAX® AIR fabric technology.”

Daniel Högling, international brand manager at CRAFT said: "Our customers expect the best. We are known around the world for our high-quality baselayers so we have to work with the best suppliers to ensure we maintain our reputation in this market and continue to offer outstanding and award-winning garments to performance sports enthusiasts.”

CRAFT has a long-standing relationship with INVISTA brands specifying LYCRA® SPORT fabrics for its run and bike tights.

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, cars and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has 10,000 employees. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA

LYCRA® and LYCRA® MOVES YOU™ are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Huw Williams Director, Activewear and Outdoor - EMEA +41 22 770 4035