There were three consumer-relevant sub-stories to the INSIGHT theme of the event staged in Bangalore in September. ‘Unbolt’ showed how to give a new twist to classics; ‘Unravage’ addressed environmental sensibilities; and, as the name suggests, ‘Unexpected’ was about being new, different and better.
The stories linked directly to innovative fabric concepts such as Open End vintage denim, Padox water and energy saving denim, Azurite premium saturated indigo bottoms, NEO cords, and Boomerang super stretch with exceptional snap back and a fine hand.
The benefits of the close working relationship between INVISTA and Arvind were evident throughout and have strongly influenced this sector of the Indian marketplace. Arvind makes extensive use of LYCRA® fiber portfolio which includes denim specialities such as LYCRA® dualFX®, LYCRA® XFIT, LYCRA® TOUGH MAX™ and LYCRA® lastingFIT technologies.
The Indian producer also offers the consumer benefits of denim made with COOLMAX® CORE technology, COOLMAX® ALL SEASON technology and CORDURA® fabrics for toughness and durability. These products with their strong performance properties provide a set of unique comfort and durability to the garments – a deeply desired feature by the end consumers.
INVISTA’s partnership with Arvind is an outstanding example of how the combination of fiber science and fabric innovation can influence key apparel sectors and drive profitable business growth through sustained innovation and imaginative trade and consumer marketing.
LYCRA®, COOLMAX® and THERMOLITE are trademarks of INVISTA.