News & Blog

Wrangler Active Ready Collection Features COOLMAX® Technology

Sep 30, 2016

The Wrangler brand launched in 1947 on a platform of innovation: to create the best-possible jeans for cowboys. Today, Wrangler continues to create the best-possible jeans, but for the needs of modern consumers. Looking good, working hard: the guiding principle in every Wrangler design is to make you feel Born Ready™ – fully prepared for whatever life throws at you. Made with COOLMAX® technology, Wrangler ensure your Active Ready jeans stay dry even during the most unexpected attacks from the fickle weather gods.

Embrace superior comfort

Consumers’ needs are changing and today many prefer comfortable, easy-care jeans they can wear year-round. Jeans with COOLMAX® technology have a permanent moisture management solution embedded into the fabric. Specially grooved yarns transport moisture away from the body out to the surface area of the fabric where it quickly evaporates. This gives the wearer superior comfort with fibres that dry exceptionally quickly.

All Denim is not created equal
Experience the INVISTA Difference

INVISTA is a unique source of high-quality fiber and fabric innovations that puts the performance in denim. In addition to our COOLMAX® technology, we offer THERMOLITE® technology to keep consumers warm and dry in cold temperatures, and a selection of LYCRA® fiber that provides outstanding stretch and recovery. We also offer world-class technical and marketing support that helps increase garment sell through at the retail level.

Contact your INVISTA representative to learn more about the COOLMAX® technology used in the Wrangler Active Ready collection, or visit our website.

COOLMAX®, THERMOLITE® and LYCRA® are trademarks of INVISTA.