News & Blog

Atelier GARDEUR Introduces Men’s SUPERFLEX COOLMAX® Denim

Feb 01, 2017

Atelier GARDEUR is a company with a singular focus: to design stylish, great fitting trousers for men and women that are created using durable, high-quality materials. The company has specialized exclusively in trousers since 1920, but it’s not stuck in the past. In its obsessive quest to create fashionable trousers that fit great and give wearers the best figure, the firm is happy to embrace new fiber and technology solutions that help it realize its vision. That is why Atelier GARDEUR’s new SUPERFLEX denim line is made with both COOLMAX® TECHNOLOGY and LYCRA® fiber.

SUPERFLEX denim line by Atelier GARDEUR, made with LYCRA® XTRA LIFE™ fiber_main blog

Arriving in stores in March 2017, SUPERFLEX COOLMAX® denim will be available in four colors that combine a masculine and authentic denim look with performance benefits designed to deliver outstanding comfort. COOLMAX® technology transports moisture away from the body to the surface of the fabric where it quickly evaporates. This helps the wearer stay cool, dry and comfortable on warm days, while the addition of LYCRA® fiber provides extra stretch, added flexibility and a comfortable, lasting fit every day.

ATELIER GARDEUR will also be launching SUPERFLEX denim with LYCRA® XTRA LIFE™ fiber for Spring/Summer 2017. Look for it in stores this February.

LYCRA® and COOLMAX® are trademarks of INVISTA.