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ARVIND AND INVISTA “DECODE” THE DENIM LANGUAGE AT FESTIVE 2017 LAUNCH

Apr 11, 2017

Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.

ARVIND AND INVISTA “DECODE” THE DENIM LANGUAGE AT FESTIVE 2017 LAUNCH

Denim Fabrics

The DECODE denim collection includes an innovative line of Flip Denims (reversible denims), Azurite (Arvind’s patented technology of premium saturated indigo fabrics), 360o MUTANTS™ (multi-directional stretch knit denims) and XL MUTANTS™ (wider width knits for better production efficiencies), to name a few. The line includes DENIM EXPRESS™, which is a speed to market solution of versatile fabrics that are always in vogue, and a much-needed requirement of the industry. The collection also comprises popular Arvind bestsellers: BLUE NATIVES™, NEOBUBBLE™, and BOOMERANG™. A highlight of the Mumbai display was the phenomenal Khadi collection, a sustainable denim fabric that earned Arvind the prestigious Global Denim Award for best fabric in Amsterdam last October.

Powered by INVISTA Innovations

Arvind is renowned throughout the industry for its production of quality fabrics featuring unique INVISTA innovations. All Arvind stretch denims are powered by LYCRA® fiber, and also include other INVISTA specialty products like LYCRA® dualFX® technology, LYCRA® T400® fiber, COOLMAX® technology, and THERMOLITE® technology. With their strong performance properties, these innovations add comfort, durability and unique characteristics to jeans that are deeply desired by consumers.


About Arvind

Design, innovation and sustainability are the core competencies of Arvind, and all have played a key role in its success. The use of sophisticated ultramodern technology under the guidance of world-renowned designers has enabled Arvind to deliver many firsts to the Global Market. Products are designed and modeled with expert input from its designers in India, Japan, Italy and the United States. All Arvind denim products come with the hallmark of distinctiveness, quality and sustainability.

LYCRA®, COOLMAX® and THERMOLITE® are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Kapil Lakhwara Marketing Consultant for India +91 8800113285 Gurgaon INDIA