News & Blog


Apr 07, 2017

German brand and retailer CLUB OF COMFORT is now offering its Summer 2017 collection of denim and chino trousers for men, with some styles featuring COOLMAX® technology and LYCRA® fibre. The selection of these INVISTA technologies that offer enhanced comfort makes sense. After all, CLUB-OF-COMFORT carries its product promise in its brand name. Since its founding in 1954, the brand has been dedicated to creating extraordinarily comfortable trousers that offer a reliable fit.

In order to enhance wearer comfort even further, CLUB OF COMFORT has added COOLMAX® technology to select trousers in various colorways for summer: a casual 5-pocket denim in stretch denim and a well-tailored flat-front chino in cotton-stretch quality. Whether someone is being active, or just trying to survive summer’s heat, COOLMAX® technology transports moisture away from the body to the surface of the fabric where it evaporates. This helps keep the wearer cool, dry and comfortable.

Available in stores and online now, trousers featuring COOLMAX® technology will be identified by special hangtags in store that explain the product benefits it delivers. It’s an effective way for CLUB OF COMFORT to differentiate these trousers and drive sales. The brand will also have the opportunity to present its trousers featuring COOLMAX® technology during a special sales day on QVC Germany in May.

COOLMAX® is a trademark of INVISTA.