In order to enhance wearer comfort even further, CLUB OF COMFORT has added COOLMAX® technology to select trousers in various colorways for summer: a casual 5-pocket denim in stretch denim and a well-tailored flat-front chino in cotton-stretch quality. Whether someone is being active, or just trying to survive summer’s heat, COOLMAX® technology transports moisture away from the body to the surface of the fabric where it evaporates. This helps keep the wearer cool, dry and comfortable.
Available in stores and online now, trousers featuring COOLMAX® technology will be identified by special hangtags in store that explain the product benefits it delivers. It’s an effective way for CLUB OF COMFORT to differentiate these trousers and drive sales. The brand will also have the opportunity to present its trousers featuring COOLMAX® technology during a special sales day on QVC Germany in May.
COOLMAX® is a trademark of INVISTA.