What’s Inside Matters
When it comes to denim, today’s savvy consumers desire innovative materials that add benefits designed to enhance comfort and performance, or feature eco-friendly ingredients. Prosperity Denim was recognized for achievements in both these areas:
- RA3240-39 denim fabric featuring COOLMAX® ALL SEASON technology won in the street sports category. This innovative technology transports moisture away from the skin to the surface of the fabric where it evaporates. This keeps the wearer cool, dry and comfortable on warm days, or when they’re active, while the specially engineered fibre structure provides lightweight insulation on colder days.
- RA2713-21 denim fabric, which is made with 33% COOLMAX® EcoMade technology won in the Eco Era category. Consumers will appreciate this denim’s ability to keep them cool while helping the planet. The fibre is made from 97% recycled plastic resources (like water bottles) that are transformed into fibres through a six-step manufacturing process.
Check out how Prosperity moves Denim!
Turn to the Experts
As performance ingredients typically used in the active/outdoors apparel segment keep gaining ground in the denim sector, doesn’t it make sense to turn to the brands that revolutionized activewear in the first place? LYCRA® fibre, COOLMAX® technology and THERMOLITE® technology not only offer high quality ingredients with appealing performance benefits, each brand’s customers enjoy world-class technical and market support, too. Contact your marketing manager to learn more.
LYCRA® is a trademark of INVISTA.