As interest in health and fitness continues to gain ground, demand for stylish high-performance activewear designed to help women perform their best is accelerating. In response, Toung Loong has blended COOLMAX® AIR technology with LYCRA® fiber to create a fabric engineered to maximize consumer comfort. This winning combination offers excellent moisture-management performance, breathability and faster fabric drying times, in addition to delivering the lasting fit and freedom of movement women expect from LYCRA® fiber.
Exploiting Market Opportunities
“In the highly competitive global marketplace, the challenge for the apparel and textile industry is to exploit growth opportunities through well-differentiated offerings,” said Huw Williams, INVISTA global segment director, activewear and outdoor. “That’s where INVISTA is playing a role – offering technologies, consumer insights and collaborative business models that can genuinely help leading mills like Toung Loong capture these opportunities, and create value for its customers.”
To learn more about cutting-edge innovations like COOLMAX® AIR technology, visit Toung Loong’s booth (No. 251-207) at the Outdoor Retailer Summer Market Show, being held at the Salt Palace Convention Center in Salt Lake City, Utah from July 26-29, 2017.
LYCRA® and COOLMAX® are trademarks of INVISTA.