News & Blog

TOUNG LOONG LAUNCHES NEW FABRIC LINE FOR WOMEN’S FITNESS WEAR SECTOR

Jul 25, 2017

Toung Loong Textiles is launching an exciting new line of high-performance fabrics with beautiful aesthetics at the upcoming Outdoor Retailer Summer Market. Designed to meet the needs of brands operating in the rapidly expanding women’s fitness wear sector, the innovative line blends COOLMAX® AIR technology with LYCRA® fiber to create an offering designed to stand out in a crowded marketplace, and win new business for the firm.

TOUNG LOONG LAUNCHES NEW FABRIC LINE FOR WOMEN’S FITNESS WEAR SECTOR

Differentiating Products

As interest in health and fitness continues to gain ground, demand for stylish high-performance activewear designed to help women perform their best is accelerating. In response, Toung Loong has blended COOLMAX® AIR technology with LYCRA® fiber to create a fabric engineered to maximize consumer comfort. This winning combination offers excellent moisture-management performance, breathability and faster fabric drying times, in addition to delivering the lasting fit and freedom of movement women expect from LYCRA® fiber.

Exploiting Market Opportunities

“In the highly competitive global marketplace, the challenge for the apparel and textile industry is to exploit growth opportunities through well-differentiated offerings,” said Huw Williams, INVISTA global segment director, activewear and outdoor. “That’s where INVISTA is playing a role – offering technologies, consumer insights and collaborative business models that can genuinely help leading mills like Toung Loong capture these opportunities, and create value for its customers.”

To learn more about cutting-edge innovations like COOLMAX® AIR technology, visit Toung Loong’s booth (No. 251-207) at the Outdoor Retailer Summer Market Show, being held at the Salt Palace Convention Center in Salt Lake City, Utah from July 26-29, 2017.

LYCRA® and COOLMAX® are trademarks of INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Huw Williams Global Marketing Director, Denim, Active wear, Outdoor +41 22 770 4035