Jane Gwyther, EMEA Marketing Manager (Legwear), INVISTA Apparel & Advanced Textiles
Trends such as Self Improvement, Serious SPORT and Flex denim showed inspirational socks and leggings, while the trend Considerate Consumer highlighted how consumers can now be eco-friendly and fashion-forward at the same time, thanks to COOLMAX® EcoMade fiber.
A technical workshop followed the runway show, where INVISTA introduced new sock-specific fiber types that bring benefits to the consumer.
Newness such as a new steam-set LYCRA® fiber, T179C, now offers a better sock presentation and fit to sock bodies, with a true-to-size garment knitted with up to 8% less courses. New to the THERMOLITE® brand is a FAR INFRARED technology or FIR fiber that when knitted into socks has been proved to generate heat from the body bringing significant consumer comfort.
Elke Lamberts-Steffes, Technical and Market Development Manager Specialty Polyester, INVISTA A&AT
The networking session following the seminar proves to be increasingly popular offering the chance for introductions, connections and opportunities to be discussed.
INVISTA continues to show commitment to the sock segment, by hosting this annual event, investing in trends and specific fiber innovation. This is set to continue into 2018.