News & Blog


May 14, 2018

French men’s fashion brand Jules is renowned for its fun and affordable fashions that appeal to active urban men who care about comfort and style. To that end, Jules has created a new denim range that features COOLMAX® ALL SEASON technology. Available in a straight and slim cut and in two different washes, these jeans deliver performance benefits today’s active men appreciate.

Straight jeans by Jules, made with COOLMAX® ALL SEASON technology

The Innovation Inside

Denim fabric made with COOLMAX® ALL SEASON technology delivers year-round comfort in order to help optimize performance. How does it work? The denim transport moisture away from the body to the surface of the fabric where it evaporates. This keeps the wearer cool and dry when it’s hot. When it’s colder, the hollow fiber structure provides insulation to keep the body warmer.

About Jules

Founded in 2000, Jules now boasts over 400 stores in 13 countries and has plans to expand into even more markets over the next few years. Plus, it’s always open 24/7 on the web at

Slim jeans by Jules, made with COOLMAX® ALL SEASON technology 

To learn more about COOLMAX® technologies that deliver the performance benefits consumers want to your denim, contact Silvia Toledo today.

COOLMAX® is a trademark of The LYCRA Company.


The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN