About the Campaign
Adverts will run on the AMAZON UK website and will enjoy high visibility on the lock screen of the retailer’s Fire Tablet. When a user clicks on these adverts they’ll be directed to the COOLMAX® brand’s sock landing page, which will showcase socks made with COOLMAX® technology from brands like ORIENT BEFIT, HILLY and BRIDGEDALE.
Both types of ad are targeted according to the profile and shopping history of the person browsing. The ad will only appear if the user has purchased or browsed active sports apparel in the past or has shown interest in related categories.
Benefits Beyond Performance
COOLMAX® is a trademark of The LYCRA Company.