News & Blog


Jun 16, 2018

In men’s golf apparel, the brand name Dunning is synonymous with technical golf sportswear that’s made with high-quality, high performance fabrics. Since launching in 2001, the brand’s focus has been on fit, playability and performance.

DUNNING new range of golf shirts made with COOLMAX® technology

For its new range of luxury golf shirts, Dunning is exclusively using COOLMAX® technology, which transports moisture from the skin to the surface of the fabric where it evaporates. This innovation helps keep the wearer cool and comfortable, so he can focus on his play and possibly save a few strokes off his game.

Why Choose COOLMAX® Technology?

COOLMAX® brand is a leader in moisture management technology, enjoys high consumer brand awareness around the world, and it’s associated with the key activewear need of cooling. In a recent study, 84% of consumers surveyed said they are more likely to choose a garment powered by COOLMAX® technology versus a generic. By choosing COOLMAX® technology, Dunning can leverage its brand equity at retail with free hangtags designed to drive sales by explaining the product’s performance benefits to consumers.

In-store display of golf shirts by DUNNING Golf brand

Unmatched Marketing Support

Dunning teamed up with the marketing experts at The LYCRA Company to create a brochure to help sell its shirt collection to retailers. Key benefits are highlighted including precision fit, optimal fabric performance, luxury hand and drape, natural airflow, design aesthetics, and thanks to COOLMAX® technology, durable moisture-wicking performance that lasts wash after wash and wear after wear.

Contact Pattie Ficorilli to learn how you can drive sales by adding COOLMAX® technology to your collections.

COOLMAX® is a trademark of The LYCRA Company.

Contact Information

Dunning Golf Stephanie Porter Vice President, Design + Branding 134 West 37th Street, 4th Floor New York, NY , 10018