Go Inside the Denim
Rugged Tech90 jeans have a lining made with COOLMAX® technology, which transports moisture away from the skin to the surface of the fabric where it evaporates. This helps keep the rider’s legs cool, dry and comfortable (even when next to a hot motorcycle engine). The lining is also breathable to further enhance rider comfort.
Tech90 also selected COOLMAX® technology because it adds value to their apparel and its high levels of consumer brand awareness helps drive retail sales worldwide. To learn more about COOLMAX® technology for apparel, contact your local marketing representative at The LYCRA Company.
Tech 90 sells its apparel globally to private label brands. See how they work here, or contact them through their website.
COOLMAX® is a trademark of The LYCRA Company.