Inside the Technology
COOLMAX® technology transports moisture away from the body to the surface of the fabric where it quickly evaporates to keep the wearer cool, dry and comfortable longer. The easy-care, breathable fabric dries quickly to deliver on the brand’s promise to “keep cool, max your performance.” This versatile fiber has helped ESPRIT amp up the performance of its summer collection, which is designed to appeal to the busy man on the go who also wants a holistic approach to moisture management.
Thinking Beyond Activewear
Moisture management offers advantages across a variety of garment types—not just activewear. Help your ready-to-wear consumer stay cool, comfortable and ahead of the game this summer. Contact Silvia Toledo today to learn more about COOLMAX® fiber and specify it in your collections. You’ll also discover how to leverage its high brand awareness to drive retail sell-through.
COOLMAX® is a trademark of The LYCRA Company.