News & Blog

NEW ESPRIT MENSWEAR RANGE FEATURES COOLMAX® TECHNOLOGY

Jul 08, 2019

German-based ESPRIT brand has grown into a powerhouse global fashion brand by embracing innovation and creating stylish apparel offering made-to-last quality since 1968. Just in time for Summer 2019, the brand has launched a new range of menswear that includes easy-care denim, woven trousers and casual shirts all powered by COOLMAX® technology. Casual shirts and Woven trousers are available for purchase in stores and online now; the new denim line will launch in time for summer fun.

New ESPRIT Menswear Range Features COOLMAX® Technology

Shop online

Inside the Technology

COOLMAX® technology transports moisture away from the body to the surface of the fabric where it quickly evaporates to keep the wearer cool, dry and comfortable longer. The easy-care, breathable fabric dries quickly to deliver on the brand’s promise to “keep cool, max your performance.” This versatile fiber has helped ESPRIT amp up the performance of its summer collection, which is designed to appeal to the busy man on the go who also wants a holistic approach to moisture management.

New ESPRIT Menswear Range Features COOLMAX® Technology

Shop online

Thinking Beyond Activewear

Moisture management offers advantages across a variety of garment types—not just activewear. Help your ready-to-wear consumer stay cool, comfortable and ahead of the game this summer. Contact Silvia Toledo today to learn more about COOLMAX® fiber and specify it in your collections. You’ll also discover how to leverage its high brand awareness to drive retail sell-through.

COOLMAX® is a trademark of The LYCRA Company.

Contacts

The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN