News & Blog

COOLMAX® TECHNOLOGY HELPS H&M COMBINE STYLE AND PERFORMANCE INTO MENSWEAR COLLECTION 

May 29, 2020

We are proud to announce that our COOLMAX® technology has been introduced into an extensive collection of H&M’s key summer styles and wardrobe essentials, helping the retailer to bring effortless style and supreme functionality to its menswear offering.

COOLMAX® technology transports moisture away from the body, helping to keep the wearer cool, dry and comfortable for longer, meaning that shoppers can stay cool whilst looking sharp. This is men’s style at its most functional. H&M’s key summer styles using COOLMAX® technology, capture the new season smartness, maxing on sharp personal style with a relaxed summer attitude.

The collection, which incorporates COOLMAX® technology, features smart polo shirts with a ribbed collar and stripe detail that are perfectly matched with the range’s pleat front tailored joggers. With tailoring as the essential trend in menswear right now, the collection also includes a sharp two-button tailored slim-lapel jacket and slim-fit tailored trousers, with an elasticated waist to give a modern edge. Furthermore, it includes wardrobe staples like faded denim jeans, crewneck T-shirts, tanks and essentials such as square-cut trunks and mesh sneaker socks.

Shop the collection here.

Find out more about COOLMAX® technology here or contact your representative from The LYCRA Company today.

Contacts

The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN