News & Blog

NYDJ Cool Embrace® Jeans Keep Women Cool and Comfortable With COOLMAX® Technology

Jun 04, 2020

NYDJ Cool Embrace® jeans are made with moisture-wicking COOLMAX® technology to keep women extra cool and extra comfortable, even on the hottest of days. The new line, recently featured on QVC, features breathable, soft denim in an array of styles, cuts, fits and colors.

“For 16 years, our mantra has been to ensure all women – from size 00 to size 28, and from petite to tall – feel confident and beautiful when they slip on our jeans,” said Mark Peters, Director of Consumer Experience & Retail Stores Operations. “As the original slimming jean, we embrace every woman’s curves and empower her to feel confident with premium, supple denim that stretches and compresses.”

Engineered for year-round comfort and performance, denim made with COOLMAX® technology can be used to create easy-care jeans, jackets and shirts that transport moisture away from the body to keep the wearer cool and dry.

COOLMAX® is a trademark of The LYCRA Company.