News & Blog

Empire Outlet Teams Up with the COOLMAX® Brand to Bring Functionality to Their Collection of Made-to-Measure Shirts

Dec 16, 2020

Responding to the needs of male consumers, British formalwear retailer, EMPIRE OUTLET, has teamed up with The LYCRA Company to add COOLMAX® technology to a new range of made-to-measure shirts.

With five core styles to choose from, the customized shirts are designed to each shopper’s exact requirements and tailored to their measurements to ensure the proper fit. Soft, machine washable and easy-iron, the affordable luxury shirts are made of 67% cotton and 33% COOLMAX® technology, resulting in a classic, stylish look with performance and functional features.

About the technology
COOLMAX® technology transports moisture away from the body, helping to keep the wearer cool, dry and comfortable for longer. The stylishly cut, made-to-measure shirts are designed to adapt to the busy lifestyle of the modern shopper, from an all-weather commute to the office, to socializing in the evening.

Check out the collection, here.

Find out more about LYCRA® COOLMAX® technology here or contact your representative at The LYCRA Company today.

COOLMAX® is a trademark of The LYCRA Company.