News & Blog

BOSSA Develops Innovative New Concept, FOREVER FRESH, Powered by COOLMAX® freshFX® Technology

Feb 04, 2021

We are proud to have supported leading Turkish denim producer, BOSSA in the development of their new SS22 collection: Forever Fresh Denims. The fabrics in this latest collection feature COOLMAX® freshFX® technology, designed to help keep the wearer cool and dry, and more confident with long-lasting freshness.

These contemporary denim fabrics have been developed to fit into the modern lifestyles of a new generation of denim wearers. The Forever Fresh range of denims are soft, smooth, functional and address consumer demand for more sustainable options. With the addition of COOLMAX® freshFX® technology, BOSSA Forever Fresh Denims deliver long-lasting performance and helps to keep the wearer fresh and dry.

BOSSA has been creating quality fabrics since 1951. Each collection is created with the latest consumer trends and insights in mind. Combined with insights from The LYCRA Company and needs-based technological advances, this latest collection helps address the fast-changing needs of the new generation of denim wearers.

About the technology
COOLMAX® freshFX® technology is designed to help keep you cool and dry, and to provide long-lasting freshness. This is accomplished thanks to the addition of a durable silver-based additive. This can help reduce the need for home launderings over the life of the garment.

For more information on BOSSA’s latest collections, visit BOSSA COLLECTIONS and for more details on COOLMAX® technologies for denim, click here.

COOLMAX® and freshFX® are trademarks of The LYCRA Company.