News & Blog

An exciting co-branded campaign promoting socks made with COOLMAX® technology launches today and will run for six weeks in the AMAZON UK ecosystem. The goal of the promotion is to raise consumer awareness of COOLMAX® technology benefits, as well as increase sales through for brands that have adopted the technology. This unprecedented level of marketing support is one of the key ways COOLMAX® brand adds value to collections and drives business growth for its valued customers.

French men’s fashion brand Jules is renowned for its fun and affordable fashions that appeal to active urban men who care about comfort and style. To that end, Jules has created a new denim range that features COOLMAX® ALL SEASON technology. Available in a straight and slim cut and in two different washes, these jeans deliver performance benefits today’s active men appreciate.

Joan Rojas invented the tubular headwear category when he founded BUFF®, the original multifunctional headwear company, in 1992. Rock climbers, hikers and outdoor adventure enthusiasts have embraced this simple, yet effective way to stay protected against the elements. Designed to be easily adaptable in seconds, each BUFF® headwear can be worn more than a dozen different ways* to suit the wearer’s style and performance needs.

ISPO TEXTRENDS is a valuable resource for designers and brands seeking out the latest textile trends and fabric innovations for their sports apparel collections. Held during ISPO MUNICH, visitors flock to Hall C3 to see the top innovations selected by an independent jury of textile experts.