News & Blog

We recently interviewed Florida-based designer and entrepreneur Natalie Sudit about SHASHI cool feet grip socks, and how her passion for dance led to her successful business. SHASHI offers a range of fun and attractive socks for women (and men) that are made with LYCRA® fiber for lasting comfort and fit, COOLMAX® technology to keep feet cool and dry, and feature slip-resistant grips on their soles for traction and stability.

The COOLMAX® brand has been delighting consumers for over 30 years and has a history of providing its customers with marketing tools designed to drive sales across the value chain. Now you can view the latest video promoting the benefits COOLMAX® technologies bring to woven ready-to-wear garments.

JD Williams, a brand for women of all shapes and sizes, and its sister company Simply Be, which focuses on curve and plus size fashion, are launching new performance jeans made with COOLMAX® EcoMade technology. Available online, the stylish jeans are designed to fit well, keep the wearer cool, dry and comfortable, and be more sustainable than typical jeans.

In men’s golf apparel, the brand name Dunning is synonymous with technical golf sportswear that’s made with high-quality, high performance fabrics. Since launching in 2001, the brand’s focus has been on fit, playability and performance.

An exciting co-branded campaign promoting socks made with COOLMAX® technology launches today and will run for six weeks in the AMAZON UK ecosystem. The goal of the promotion is to raise consumer awareness of COOLMAX® technology benefits, as well as increase sales through for brands that have adopted the technology. This unprecedented level of marketing support is one of the key ways COOLMAX® brand adds value to collections and drives business growth for its valued customers.

French men’s fashion brand Jules is renowned for its fun and affordable fashions that appeal to active urban men who care about comfort and style. To that end, Jules has created a new denim range that features COOLMAX® ALL SEASON technology. Available in a straight and slim cut and in two different washes, these jeans deliver performance benefits today’s active men appreciate.

Joan Rojas invented the tubular headwear category when he founded BUFF®, the original multifunctional headwear company, in 1992. Rock climbers, hikers and outdoor adventure enthusiasts have embraced this simple, yet effective way to stay protected against the elements. Designed to be easily adaptable in seconds, each BUFF® headwear can be worn more than a dozen different ways* to suit the wearer’s style and performance needs.

ISPO TEXTRENDS is a valuable resource for designers and brands seeking out the latest textile trends and fabric innovations for their sports apparel collections. Held during ISPO MUNICH, visitors flock to Hall C3 to see the top innovations selected by an independent jury of textile experts.