News & Blog
The Denim Window to Showcase LYCRA® Fiber Denim Innovations
Jan 23, 2019
The Denim Window in Amsterdam, which is the creation of denim expert Silvia Rancani, is hosting a Grand Opening celebration on 1 February 2019, which will feature denim inspirations for Spring/Summer 2020. The cozy, welcoming showroom will be the place to see what’s next in denim, with industry insiders connecting year-round through its special events, curated showcases, or by appointment. Silvia’s goal for The Denim Window is to inspire denim lovers and promote collaboration across the global supply chain.
COOL DENIM
Aug 30, 2018
Pepe Jeans have come a long way. Denim collections of this 1973 London street market start-up have become wardrobe musts for casual-smart dressers around the world. High profile advertising campaigns featuring Bridget Hall, Kate Moss and other supermodels have built a huge following for the brand and its stylish products.
GUESS ADOPTS COOLMAX® TECHNOLOGY FOR MEN’S JEANS
Aug 03, 2018
Putting Her Best Foot Forward
Jul 24, 2018
We recently interviewed Florida-based designer and entrepreneur Natalie Sudit about SHASHI cool feet grip socks, and how her passion for dance led to her successful business. SHASHI offers a range of fun and attractive socks for women (and men) that are made with LYCRA® fiber for lasting comfort and fit, COOLMAX® technology to keep feet cool and dry, and feature slip-resistant grips on their soles for traction and stability.
NEW VIDEO HELPS MILLS EDUCATE THEIR CUSTOMERS ON COOLMAX® TECHNOLOGIES
Jul 06, 2018
The COOLMAX® brand has been delighting consumers for over 30 years and has a history of providing its customers with marketing tools designed to drive sales across the value chain. Now you can view the latest video promoting the benefits COOLMAX® technologies bring to woven ready-to-wear garments.
N BROWN GROUP BRANDS ADOPT COOLMAX® ECOMADE TECHNOLOGY
Jun 25, 2018
JD Williams, a brand for women of all shapes and sizes, and its sister company Simply Be, which focuses on curve and plus size fashion, are launching new performance jeans made with COOLMAX® EcoMade technology. Available online, the stylish jeans are designed to fit well, keep the wearer cool, dry and comfortable, and be more sustainable than typical jeans.
DUNNING SELECTS COOLMAX® TECHNOLOGY FOR NEW GOLF SHIRTS
Jun 16, 2018
In men’s golf apparel, the brand name Dunning is synonymous with technical golf sportswear that’s made with high-quality, high performance fabrics. Since launching in 2001, the brand’s focus has been on fit, playability and performance.
NEW CAMPAIGN PROMOTES COOLMAX® SOCKS ON AMAZON UK
May 21, 2018
An exciting co-branded campaign promoting socks made with COOLMAX® technology launches today and will run for six weeks in the AMAZON UK ecosystem. The goal of the promotion is to raise consumer awareness of COOLMAX® technology benefits, as well as increase sales through for brands that have adopted the technology. This unprecedented level of marketing support is one of the key ways COOLMAX® brand adds value to collections and drives business growth for its valued customers.