News & Blog

HOLLISTER, a SoCal inspired teen lifestyle brand, has launched a new line of performance denim for guys and girls called Advanced Stretch Jeans. The jeans contain COOLMAX® ALL SEASON technology and LYCRA® fiber, which were selected for their ability to deliver a flexible fit, lasting comfort, and dependable performance. The denim range is available now in HOLLISTER stores and online at www.hollisterco.com.

PING has selected COOLMAX® ALL SEASON technology to create its most comprehensive and technologically advanced polo-shirt range to date. The technology is featured in the SS17 collection’s flagship Brett and Harris designs, which are worn by professional golfers Louis Oosthuizen and Brandon Stone.

Learn about exciting new COOLMAX® technology innovations and activewear trends at Performance Days Munich, which is taking place 16-17 November 2016. Reserve your free ticket now to this leading trade fair for sourcing fabric and accessories for sportswear, athleisure and workwear.

The COOLMAX® brand will present its latest innovations for denim at the KINGPINS trade shows in Amsterdam (26-27 October), and in New York City (2-3 November). COOLMAX® branded concepts for the 2018 selling season will be on display, and a highlight of the collection will be denim made with COOLMAX® EcoMade Technology. This innovation leverages recent consumer insights for the denim category and brings both sustainability and cool comfort to jeans.

The Wrangler brand launched in 1947 on a platform of innovation: to create the best-possible jeans for cowboys. Today, Wrangler continues to create the best-possible jeans, but for the needs of modern consumers. Looking good, working hard: the guiding principle in every Wrangler design is to make you feel Born Ready™ – fully prepared for whatever life throws at you. Made with COOLMAX® technology, Wrangler ensure your Active Ready jeans stay dry even during the most unexpected attacks from the fickle weather gods.

Actress Bridget Moynahan (Blue Bloods, iRobot) took to social media this week to confess her obsession  with NYDJ brand’s new Cool Embrace denim line.