News & Blog

Arvind INSIGHT event makes denim news

Oct 04, 2016

Designers and buyers from Indian and international brands gave an imaginative mix of innovation and established best sellers an enthusiastic reception at a spectacular trade presentation by Arvind, the leading producer of denim fabrics.
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Wrangler Active Ready Collection Features COOLMAX® Technology

Sep 30, 2016

The Wrangler brand launched in 1947 on a platform of innovation: to create the best-possible jeans for cowboys. Today, Wrangler continues to create the best-possible jeans, but for the needs of modern consumers. Looking good, working hard: the guiding principle in every Wrangler design is to make you feel Born Ready™ – fully prepared for whatever life throws at you. Made with COOLMAX® technology, Wrangler ensure your Active Ready jeans stay dry even during the most unexpected attacks from the fickle weather gods.

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COOLMAX® and THERMOLITE® brands lead fibre technology in 2016 with EMBRACE THE HEAT & COLD campaign

Jan 05, 2016



INVISTA is launching a new campaign for COOLMAX® and THERMOLITE® brands, two leading fibres used within the company’s apparel and non-apparel segments. The EMBRACE THE HEAT & COLD campaign reflects the new brand positioning for COOLMAX® and THERMOLITE® brands and includes a contemporary look and feel with new logos, hangtags, websites, and simplified brand architecture.
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