News & Blog
Arvind INSIGHT event makes denim news
Oct 04, 2016
Wrangler Active Ready Collection Features COOLMAX® Technology
Sep 30, 2016
The Wrangler brand launched in 1947 on a platform of innovation: to create the best-possible jeans for cowboys. Today, Wrangler continues to create the best-possible jeans, but for the needs of modern consumers. Looking good, working hard: the guiding principle in every Wrangler design is to make you feel Born Ready™ – fully prepared for whatever life throws at you. Made with COOLMAX® technology, Wrangler ensure your Active Ready jeans stay dry even during the most unexpected attacks from the fickle weather gods.
LYCRA® Fiber and COOLMAX® Technology Featured in NYDJ Cool Embrace Denim Line
Jul 13, 2016
Actress Bridget Moynahan (Blue Bloods, iRobot) took to social media this week to confess her obsession with NYDJ brand’s new Cool Embrace denim line.
CRAFT works in tandem with COOLMAX® on award-winning collection
Jun 15, 2016
Made in Europe, Lithuania to be specific, these new CRAFT garments will feature the new COOLMAX® fibre logo, showcasing their performance and value credentials on every piece.
COOLMAX® and THERMOLITE® brands lead fibre technology in 2016 with EMBRACE THE HEAT & COLD campaign
Jan 05, 2016
INVISTA is launching a new campaign for COOLMAX® and THERMOLITE® brands, two leading fibres used within the company’s apparel and non-apparel segments. The EMBRACE THE HEAT & COLD campaign reflects the new brand positioning for COOLMAX® and THERMOLITE® brands and includes a contemporary look and feel with new logos, hangtags, websites, and simplified brand architecture.