News & Blog
Jun 04, 2019
Known as India’s fashion hub, fbb turned to The LYCRA Company to help it develop an in-store promotion for its new line of men’s shirts by Buffalo brand, which is celebrating its 50th anniversary this year. Featuring COOLMAX® technology and suitable for any occasion, “Checks Shirts” are perfect for hot, humid summers in India. Available in 10 colorways, the stylish new range is engineered to keep the wearer cool, dry and comfortable.
Apr 29, 2019
When it comes to motorcycle apparel, denim never goes out of style, but Tech90 shows how it can be improved upon. Tech90 is a Turkish company that designs and produces innovative clothing for the global biker community. Since biker comfort, safety and protection are vital, Tech90 takes great care to select quality fabrics for its jeans. That’s why the company has chosen a fabric containing COOLMAX® technology for the lining of select performance jeans.
Jan 23, 2019
The Denim Window in Amsterdam, which is the creation of denim expert Silvia Rancani, is hosting a Grand Opening celebration on 1 February 2019, which will feature denim inspirations for Spring/Summer 2020. The cozy, welcoming showroom will be the place to see what’s next in denim, with industry insiders connecting year-round through its special events, curated showcases, or by appointment. Silvia’s goal for The Denim Window is to inspire denim lovers and promote collaboration across the global supply chain.
Aug 30, 2018
Pepe Jeans have come a long way. Denim collections of this 1973 London street market start-up have become wardrobe musts for casual-smart dressers around the world. High profile advertising campaigns featuring Bridget Hall, Kate Moss and other supermodels have built a huge following for the brand and its stylish products.
Aug 03, 2018
Jun 25, 2018
JD Williams, a brand for women of all shapes and sizes, and its sister company Simply Be, which focuses on curve and plus size fashion, are launching new performance jeans made with COOLMAX® EcoMade technology. Available online, the stylish jeans are designed to fit well, keep the wearer cool, dry and comfortable, and be more sustainable than typical jeans.
May 15, 2017
ISPO TEXTRENDS recognizes innovative fabrics and components used to manufacture sports apparel. Four products from Prosperity Denim’s fall/winter 2017 collection recently earned top honors at ISPO MUNICH, and two of them featured COOLMAX® technologies.
Apr 11, 2017
Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.