News & Blog

The Denim Window to Showcase LYCRA® Fiber Denim Innovations

Jan 23, 2019

The Denim Window in Amsterdam, which is the creation of denim expert Silvia Rancani, is hosting a Grand Opening celebration on 1 February 2019, which will feature denim inspirations for Spring/Summer 2020. The cozy, welcoming showroom will be the place to see what’s next in denim, with industry insiders connecting year-round through its special events, curated showcases, or by appointment. Silvia’s goal for The Denim Window is to inspire denim lovers and promote collaboration across the global supply chain.

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COOL DENIM

Aug 30, 2018

Pepe Jeans have come a long way. Denim collections of this 1973 London street market start-up have become wardrobe musts for casual-smart dressers around the world. High profile advertising campaigns featuring Bridget Hall, Kate Moss and other supermodels have built a huge following for the brand and its stylish products.

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ARVIND AND INVISTA “DECODE” THE DENIM LANGUAGE AT FESTIVE 2017 LAUNCH

Apr 11, 2017

Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.

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NEW CLUB OF COMFORT® TROUSERS FEATURE COOLMAX® TECHNOLOGY

Apr 07, 2017

German brand and retailer CLUB OF COMFORT is now offering its Summer 2017 collection of denim and chino trousers for men, with some styles featuring COOLMAX® technology and LYCRA® fibre. The selection of these INVISTA technologies that offer enhanced comfort makes sense. After all, CLUB-OF-COMFORT carries its product promise in its brand name. Since its founding in 1954, the brand has been dedicated to creating extraordinarily comfortable trousers that offer a reliable fit.

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Atelier GARDEUR Introduces Men’s SUPERFLEX COOLMAX® Denim

Feb 01, 2017

Atelier GARDEUR is a company with a singular focus: to design stylish, great fitting trousers for men and women that are created using durable, high-quality materials. The company has specialized exclusively in trousers since 1920, but it’s not stuck in the past. In its obsessive quest to create fashionable trousers that fit great and give wearers the best figure, the firm is happy to embrace new fiber and technology solutions that help it realize its vision. That is why Atelier GARDEUR’s new SUPERFLEX denim line is made with both COOLMAX® TECHNOLOGY and LYCRA® fiber.

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