News & Blog
Feb 04, 2021
We are proud to have supported leading Turkish denim producer, BOSSA in the development of their new SS22 collection: Forever Fresh Denims. The fabrics in this latest collection feature COOLMAX® freshFX® technology, designed to help keep the wearer cool and dry, and more confident with long-lasting freshness.
COOLMAX® Technology and LYCRA® Fiber Bring Fit, Functionality and Cooling Comfort to NEXT Active Denim Collection
Jan 26, 2021
A new active denim collection from European high street retailer NEXT features COOLMAX® technology and LYCRA® fiber for a balance of style, comfort and functionality.
Sep 02, 2020
Garments made with COOLMAX® EcoMade technology keep the wearer cool, dry and comfortable as body temperatures fluctuate. A recent webinar hosted by The LYCRA Company provided an in-depth look at the industry-leading moisture wicking technology, which brings unique cooling properties to jeans, activewear, socks and other apparel categories while delivering environmental benefits.
Jun 23, 2020
The COVID-19 outbreak has transformed our daily lives, virtually overnight, from the way we work, study and socialize with friends.
As the pandemic slows, most things will gradually return to something close to normal. However, some will remain different … such as the way people think about everyday fashion items like shirts.
Sep 20, 2019
Brooks Brothers, the oldest men’s clothing brand in the U.S., recently launched a new range of Performance Non-Iron Dress Shirts. The luxuriously soft, lightweight fabric features Supima® cotton, the moisture-wicking performance of COOLMAX® technology, and LYCRA® fiber for a comfortable fit. These classic white shirts are anything but basic and are a must-have for the career man on-the-go.
Jul 08, 2019
German-based ESPRIT brand has grown into a powerhouse global fashion brand by embracing innovation and creating stylish apparel offering made-to-last quality since 1968. Just in time for Summer 2019, the brand has launched a new range of menswear that includes easy-care denim, woven trousers and casual shirts all powered by COOLMAX® technology. Casual shirts and Woven trousers are available for purchase in stores and online now; the new denim line will launch in time for summer fun.
Jun 04, 2019
Known as India’s fashion hub, fbb turned to The LYCRA Company to help it develop an in-store promotion for its new line of men’s shirts by Buffalo brand, which is celebrating its 50th anniversary this year. Featuring COOLMAX® technology and suitable for any occasion, “Checks Shirts” are perfect for hot, humid summers in India. Available in 10 colorways, the stylish new range is engineered to keep the wearer cool, dry and comfortable.
Apr 29, 2019
When it comes to motorcycle apparel, denim never goes out of style, but Tech90 shows how it can be improved upon. Tech90 is a Turkish company that designs and produces innovative clothing for the global biker community. Since biker comfort, safety and protection are vital, Tech90 takes great care to select quality fabrics for its jeans. That’s why the company has chosen a fabric containing COOLMAX® technology for the lining of select performance jeans.