News & Blog
Jun 04, 2019
Known as India’s fashion hub, fbb turned to The LYCRA Company to help it develop an in-store promotion for its new line of men’s shirts by Buffalo brand, which is celebrating its 50th anniversary this year. Featuring COOLMAX® technology and suitable for any occasion, “Checks Shirts” are perfect for hot, humid summers in India. Available in 10 colorways, the stylish new range is engineered to keep the wearer cool, dry and comfortable.
Jul 24, 2018
We recently interviewed Florida-based designer and entrepreneur Natalie Sudit about SHASHI cool feet grip socks, and how her passion for dance led to her successful business. SHASHI offers a range of fun and attractive socks for women (and men) that are made with LYCRA® fiber for lasting comfort and fit, COOLMAX® technology to keep feet cool and dry, and feature slip-resistant grips on their soles for traction and stability.
May 21, 2018
An exciting co-branded campaign promoting socks made with COOLMAX® technology launches today and will run for six weeks in the AMAZON UK ecosystem. The goal of the promotion is to raise consumer awareness of COOLMAX® technology benefits, as well as increase sales through for brands that have adopted the technology. This unprecedented level of marketing support is one of the key ways COOLMAX® brand adds value to collections and drives business growth for its valued customers.
Dec 14, 2017
The Turkish Sock industry gathered for the fourth annual INVISTA’s trend event showcasing 2018/2019 Legwear trends and new fiber development
The Turkish sock trade gathered in Istanbul on 5 December for the latest INVISTA seminar. The invitation-only, half-day event showcased future 2018/2019 legwear trends with a catwalk show combining inspiring legwear garments with fiber developments from INVISTA ’s specific sock fiber portfolio.
Jun 15, 2016
Made in Europe, Lithuania to be specific, these new CRAFT garments will feature the new COOLMAX® fibre logo, showcasing their performance and value credentials on every piece.
Jan 05, 2016
INVISTA is launching a new campaign for COOLMAX® and THERMOLITE® brands, two leading fibres used within the company’s apparel and non-apparel segments. The EMBRACE THE HEAT & COLD campaign reflects the new brand positioning for COOLMAX® and THERMOLITE® brands and includes a contemporary look and feel with new logos, hangtags, websites, and simplified brand architecture.