News & Blog
Empire Outlet Teams Up with the COOLMAX® Brand to Bring Functionality to Their Collection of Made-to-Measure Shirts
Dec 16, 2020
Responding to the needs of male consumers, British formalwear retailer, EMPIRE OUTLET, has teamed up with The LYCRA Company to add COOLMAX® technology to a new range of made-to-measure shirts.
Sep 02, 2020
Garments made with COOLMAX® EcoMade technology keep the wearer cool, dry and comfortable as body temperatures fluctuate. A recent webinar hosted by The LYCRA Company provided an in-depth look at the industry-leading moisture wicking technology, which brings unique cooling properties to jeans, activewear, socks and other apparel categories while delivering environmental benefits.
Jun 23, 2020
The COVID-19 outbreak has transformed our daily lives, virtually overnight, from the way we work, study and socialize with friends.
As the pandemic slows, most things will gradually return to something close to normal. However, some will remain different … such as the way people think about everyday fashion items like shirts.
May 29, 2020
We are proud to announce that our COOLMAX® technology has been introduced into an extensive collection of H&M’s key summer styles and wardrobe essentials, helping the retailer to bring effortless style and supreme functionality to its menswear offering.
Jun 04, 2019
Known as India’s fashion hub, fbb turned to The LYCRA Company to help it develop an in-store promotion for its new line of men’s shirts by Buffalo brand, which is celebrating its 50th anniversary this year. Featuring COOLMAX® technology and suitable for any occasion, “Checks Shirts” are perfect for hot, humid summers in India. Available in 10 colorways, the stylish new range is engineered to keep the wearer cool, dry and comfortable.
May 01, 2019
C.P. Aluart, is renowned for innovating and manufacturing high-quality knitted technical fabrics for personal protective equipment and workwear, as well as uniforms for police, firefighters and military forces. Founded in Spain in 1992, C.P. Aluart understands that apparel offering lasting comfort and high-tech performance are paramount when working outside or in extreme temperatures. That’s why the firm manufactures fabrics that qualify for COOLMAX® EXTREME and COOLMAX® ALL SEASON technology branding.
May 01, 2019
Carrington Textiles, the largest producer of workwear fabrics in the UK, is launching MOLVENO, an exciting new fabric for the workwear segment that features LYCRA® T400® technology . This hard-wearing fabric for workwear will debut at Techtextil 2019 and offers 4-way comfort stretch that flexes to follow a worker’s every move and moisture management. As a result, MOLVENO qualifies for both LYCRA® fiber and COOLMAX® technology branding and is eligible for free swing tags to drive sales.
Apr 25, 2019
If you’re looking for special blend fabrics for workwear, protectivewear and corporatewear in Europe, look to Klopman International. Founded in 1967, the Italian-based mill is the leading manufacturer in Europe with 400 people producing approximately 40 million meters of fabric in its 70,000 sqm facility each year. Klopman produces two technical fabrics for its careerwear line you’ll want to adopt for your next collection. Both are certified and eligible for COOLMAX® technology and LYCRA® TOUGHMAX™ technology branding to help drive downstream sales.