News & Blog

German-based ESPRIT brand has grown into a powerhouse global fashion brand by embracing innovation and creating stylish apparel offering made-to-last quality since 1968. Just in time for Summer 2019, the brand has launched a new range of menswear that includes easy-care denim, woven trousers and casual shirts all powered by COOLMAX® technology. Casual shirts and Woven trousers are available for purchase in stores and online now; the new denim line will launch in time for summer fun.

We recently interviewed Jeffi Girgenti, the entrepreneur behind FOOT HUGGIES brand, to learn how she developed her line of tall boot socks designed for equestrians. Jeffi runs her sock business from Southern California, where she has been a manicurist for 34 years and nail salon owner for 20 years. Her 100% Made in the USA socks are manufactured using COOLMAX® technology and LYCRA® fiber, and can be found on the feet of everyone from Pony Club riders (just learning horsemanship) to Olympic champions!

Known as India’s fashion hub, fbb turned to The LYCRA Company to help it develop an in-store promotion for its new line of men’s shirts by Buffalo brand, which is celebrating its 50th anniversary this year. Featuring COOLMAX® technology and suitable for any occasion, “Checks Shirts” are perfect for hot, humid summers in India. Available in 10 colorways, the stylish new range is engineered to keep the wearer cool, dry and comfortable.

Carrington Textiles, the largest producer of workwear fabrics in the UK, is launching MOLVENO, an exciting new fabric for the workwear segment that features LYCRA® T400® technology . This hard-wearing fabric for workwear will debut at Techtextil 2019 and offers 4-way comfort stretch that flexes to follow a worker’s every move and moisture management. As a result, MOLVENO qualifies for both LYCRA® fiber and COOLMAX® technology branding and is eligible for free swing tags to drive sales.

When it comes to motorcycle apparel, denim never goes out of style, but Tech90 shows how it can be improved upon. Tech90 is a Turkish company that designs and produces innovative clothing for the global biker community. Since biker comfort, safety and protection are vital, Tech90 takes great care to select quality fabrics for its jeans. That’s why the company has chosen a fabric containing COOLMAX® technology for the lining of select performance jeans.

The Denim Window in Amsterdam, which is the creation of denim expert Silvia Rancani, is hosting a Grand Opening celebration on 1 February 2019, which will feature denim inspirations for Spring/Summer 2020. The cozy, welcoming showroom will be the place to see what’s next in denim, with industry insiders connecting year-round through its special events, curated showcases, or by appointment. Silvia’s goal for The Denim Window is to inspire denim lovers and promote collaboration across the global supply chain.

We recently interviewed Florida-based designer and entrepreneur Natalie Sudit about SHASHI cool feet grip socks, and how her passion for dance led to her successful business. SHASHI offers a range of fun and attractive socks for women (and men) that are made with LYCRA® fiber for lasting comfort and fit, COOLMAX® technology to keep feet cool and dry, and feature slip-resistant grips on their soles for traction and stability.