News & Blog

We recently interviewed Florida-based designer and entrepreneur Natalie Sudit about SHASHI cool feet grip socks, and how her passion for dance led to her successful business. SHASHI offers a range of fun and attractive socks for women (and men) that are made with LYCRA® fiber for lasting comfort and fit, COOLMAX® technology to keep feet cool and dry, and feature slip-resistant grips on their soles for traction and stability.

Joan Rojas invented the tubular headwear category when he founded BUFF®, the original multifunctional headwear company, in 1992. Rock climbers, hikers and outdoor adventure enthusiasts have embraced this simple, yet effective way to stay protected against the elements. Designed to be easily adaptable in seconds, each BUFF® headwear can be worn more than a dozen different ways* to suit the wearer’s style and performance needs.

ISPO TEXTRENDS recognizes innovative fabrics and components used to manufacture sports apparel. Four products from Prosperity Denim’s fall/winter 2017 collection recently earned top honors at ISPO MUNICH, and two of them featured COOLMAX^® technologies.

Leading apparel brand and retailer GUESS has introduced a new pair of jeans for the European market featuring COOLMAX^® technology. Designed for men, FORMENFIT™ Cotton Blend Skinny Jeans look like authentic denim, but its fabric offers a soft hand feel, moisture management, and breathability for greater comfort.

Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.

German brand and retailer CLUB OF COMFORT is now offering its Summer 2017 collection of denim and chino trousers for men, with some styles featuring COOLMAX® technology and LYCRA® fibre. The selection of these INVISTA technologies that offer enhanced comfort makes sense. After all, CLUB-OF-COMFORT carries its product promise in its brand name. Since its founding in 1954, the brand has been dedicated to creating extraordinarily comfortable trousers that offer a reliable fit.

Atelier GARDEUR is a company with a singular focus: to design stylish, great fitting trousers for men and women that are created using durable, high-quality materials. The company has specialized exclusively in trousers since 1920, but it’s not stuck in the past. In its obsessive quest to create fashionable trousers that fit great and give wearers the best figure, the firm is happy to embrace new fiber and technology solutions that help it realize its vision. That is why Atelier GARDEUR’s new SUPERFLEX denim line is made with both COOLMAX® TECHNOLOGY and LYCRA® fiber.