News & Blog

FBB ADOPTS COOLMAX® TECHNOLOGY FOR BUFFALO SHIRTS

Jun 04, 2019

Known as India’s fashion hub, fbb turned to The LYCRA Company to help it develop an in-store promotion for its new line of men’s shirts by Buffalo brand, which is celebrating its 50th anniversary this year. Featuring COOLMAX® technology and suitable for any occasion, “Checks Shirts” are perfect for hot, humid summers in India. Available in 10 colorways, the stylish new range is engineered to keep the wearer cool, dry and comfortable.

Learn More

CARRINGTON TEXTILES LAUNCHES MOLVENO FABRIC POWERED BY LYCRA® T400® TECHNOLOGY

May 01, 2019

Carrington Textiles, the largest producer of workwear fabrics in the UK, is launching MOLVENO, an exciting new fabric for the workwear segment that features LYCRA® T400® technology . This hard-wearing fabric for workwear will debut at Techtextil 2019 and offers 4-way comfort stretch that flexes to follow a worker’s every move and moisture management. As a result, MOLVENO qualifies for both LYCRA® fiber and COOLMAX® technology branding and is eligible for free swing tags to drive sales.

Learn More

Brand Spotlight: Tech90’s Quality Apparel for the Motorcycle Enthusiast

Apr 29, 2019

When it comes to motorcycle apparel, denim never goes out of style, but Tech90 shows how it can be improved upon. Tech90 is a Turkish company that designs and produces innovative clothing for the global biker community. Since biker comfort, safety and protection are vital, Tech90 takes great care to select quality fabrics for its jeans. That’s why the company has chosen a fabric containing COOLMAX® technology for the lining of select performance jeans.

Learn More

The Denim Window to Showcase LYCRA® Fiber Denim Innovations

Jan 23, 2019

The Denim Window in Amsterdam, which is the creation of denim expert Silvia Rancani, is hosting a Grand Opening celebration on 1 February 2019, which will feature denim inspirations for Spring/Summer 2020. The cozy, welcoming showroom will be the place to see what’s next in denim, with industry insiders connecting year-round through its special events, curated showcases, or by appointment. Silvia’s goal for The Denim Window is to inspire denim lovers and promote collaboration across the global supply chain.

Learn More

Putting Her Best Foot Forward

Jul 24, 2018

We recently interviewed Florida-based designer and entrepreneur Natalie Sudit about SHASHI cool feet grip socks, and how her passion for dance led to her successful business. SHASHI offers a range of fun and attractive socks for women (and men) that are made with LYCRA® fiber for lasting comfort and fit, COOLMAX® technology to keep feet cool and dry, and feature slip-resistant grips on their soles for traction and stability.

Learn More

COOLMAX® technology Powers the BUFF® “Original” Collection

Feb 19, 2018

Joan Rojas invented the tubular headwear category when he founded BUFF®, the original multifunctional headwear company, in 1992. Rock climbers, hikers and outdoor adventure enthusiasts have embraced this simple, yet effective way to stay protected against the elements. Designed to be easily adaptable in seconds, each BUFF® headwear can be worn more than a dozen different ways* to suit the wearer’s style and performance needs.

Learn More