News & Blog
Sep 20, 2019
Brooks Brothers, the oldest men’s clothing brand in the U.S., recently launched a new range of Performance Non-Iron Dress Shirts. The luxuriously soft, lightweight fabric features Supima® cotton, the moisture-wicking performance of COOLMAX® technology, and LYCRA® fiber for a comfortable fit. These classic white shirts are anything but basic and are a must-have for the career man on-the-go.
Sep 05, 2019
Consumers value comfort and a major source of wearer discomfort is feeling hot and sticky. Whether perspiration is caused by high temperatures or physical activity, it can drain your energy and negatively impact your performance. Today’s consumers want to enjoy the cooling performance benefits they’ve experienced when wearing activewear in other types of apparel.
Jul 08, 2019
German-based ESPRIT brand has grown into a powerhouse global fashion brand by embracing innovation and creating stylish apparel offering made-to-last quality since 1968. Just in time for Summer 2019, the brand has launched a new range of menswear that includes easy-care denim, woven trousers and casual shirts all powered by COOLMAX® technology. Casual shirts and Woven trousers are available for purchase in stores and online now; the new denim line will launch in time for summer fun.
May 01, 2019
C.P. Aluart, is renowned for innovating and manufacturing high-quality knitted technical fabrics for personal protective equipment and workwear, as well as uniforms for police, firefighters and military forces. Founded in Spain in 1992, C.P. Aluart understands that apparel offering lasting comfort and high-tech performance are paramount when working outside or in extreme temperatures. That’s why the firm manufactures fabrics that qualify for COOLMAX® EXTREME and COOLMAX® ALL SEASON technology branding.
Apr 25, 2019
If you’re looking for special blend fabrics for workwear, protectivewear and corporatewear in Europe, look to Klopman International. Founded in 1967, the Italian-based mill is the leading manufacturer in Europe with 400 people producing approximately 40 million meters of fabric in its 70,000 sqm facility each year. Klopman produces two technical fabrics for its careerwear line you’ll want to adopt for your next collection. Both are certified and eligible for COOLMAX® technology and LYCRA® TOUGHMAX™ technology branding to help drive downstream sales.
Aug 30, 2018
Pepe Jeans have come a long way. Denim collections of this 1973 London street market start-up have become wardrobe musts for casual-smart dressers around the world. High profile advertising campaigns featuring Bridget Hall, Kate Moss and other supermodels have built a huge following for the brand and its stylish products.
Aug 03, 2018
Jul 06, 2018
The COOLMAX® brand has been delighting consumers for over 30 years and has a history of providing its customers with marketing tools designed to drive sales across the value chain. Now you can view the latest video promoting the benefits COOLMAX® technologies bring to woven ready-to-wear garments.