News & Blog

HOLLISTER selects INVISTA innovations for new Advanced Stretch Jeans

Jan 13, 2017

HOLLISTER, a SoCal inspired teen lifestyle brand, has launched a new line of performance denim for guys and girls called Advanced Stretch Jeans. The jeans contain COOLMAX® ALL SEASON technology and LYCRA® fiber, which were selected for their ability to deliver a flexible fit, lasting comfort, and dependable performance. The denim range is available now in HOLLISTER stores and online at www.hollisterco.com.

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COOLMAX® and THERMOLITE® brands lead fibre technology in 2016 with EMBRACE THE HEAT & COLD campaign

Jan 05, 2016



INVISTA is launching a new campaign for COOLMAX® and THERMOLITE® brands, two leading fibres used within the company’s apparel and non-apparel segments. The EMBRACE THE HEAT & COLD campaign reflects the new brand positioning for COOLMAX® and THERMOLITE® brands and includes a contemporary look and feel with new logos, hangtags, websites, and simplified brand architecture.
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