COOLMAX® Brand Technologies

COOLMAX® technology solutions, backed by distinctive new consumer-oriented branding, can be used across a broad product range covering most fabric applications. Fabrics made with COOLMAX® technology can be tailored to meet the end user’s performance needs, and are certified to ensure class-leading performance regardless of supply source.

ALL SEASON technology


Stay cool and dry on hot days, and warmer on cold days.
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COOLMAX® EcoMade Technology for Denim

A Quantitative study was conducted by ICM Research to better understand target consumers' preferences around cooling and warming technologies.
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Technologies & Innovations