News & Blog


Jul 06, 2018

The COOLMAX® brand has been delighting consumers for over 30 years and has a history of providing its customers with marketing tools designed to drive sales across the value chain. Now you can view the latest video promoting the benefits COOLMAX® technologies bring to woven ready-to-wear garments.

Accelerate the Purchase Decision

This new video has been developed to assist mills in educating their customers on COOLMAX® CORE, COOLMAX® ALL SEASON and COOLMAX® EcoMade technologies. The video provides a succinct overview of how these in-demand technologies can enhance woven apparel, adding another dimension to mills’ sales presentations.

Mills: Add Value to Your Collections

When you select any COOLMAX® technology for your collections, you gain access to unmatched sales and marketing tools like this video. In order to get the most out of your choice of COOLMAX® technologies, be sure to test and certify your fabrics. This makes it easy for brands and retailers to order free COOLMAX® technology hangtags and virtual hangtags for retail use. These tags are designed to drive consumer sales by quickly communicating the lasting performance benefits COOLMAX® technologies add to any garment.

Choose COOLMAX® Technologies

When you differentiate your ready-to-wear fabric collections with COOLMAX® technologies, you offer consumers the high-tech performance benefits they want from a leading global brand they know and trust. Contact Rishi Suri, Global Business Development Director – Woven, to learn how you can add value to your collections today!

Learn why you should add LYCRA® dualFX® and LYCRA® BEAUTY technologies to non-denim wovens >
Similar educational tools have been developed for these technologies. For more information, click here.

COOLMAX®, LYCRA® and dualFX® are trademarks of The LYCRA Company.


The LYCRA Company Rishi Suri Global Business Development Director - Woven +85267575759 Hong Kong