News & Blog

FBB ADOPTS COOLMAX® TECHNOLOGY FOR BUFFALO SHIRTS

Jun 04, 2019

Known as India’s fashion hub, fbb turned to The LYCRA Company to help it develop an in-store promotion for its new line of men’s shirts by Buffalo brand, which is celebrating its 50th anniversary this year. Featuring COOLMAX® technology and suitable for any occasion, “Checks Shirts” are perfect for hot, humid summers in India. Available in 10 colorways, the stylish new range is engineered to keep the wearer cool, dry and comfortable.

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COOLMAX® technology Powers the BUFF® “Original” Collection

Feb 19, 2018

Joan Rojas invented the tubular headwear category when he founded BUFF®, the original multifunctional headwear company, in 1992. Rock climbers, hikers and outdoor adventure enthusiasts have embraced this simple, yet effective way to stay protected against the elements. Designed to be easily adaptable in seconds, each BUFF® headwear can be worn more than a dozen different ways* to suit the wearer’s style and performance needs.

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COOLMAX® and THERMOLITE® brands lead fibre technology in 2016 with EMBRACE THE HEAT & COLD campaign

Jan 05, 2016



INVISTA is launching a new campaign for COOLMAX® and THERMOLITE® brands, two leading fibres used within the company’s apparel and non-apparel segments. The EMBRACE THE HEAT & COLD campaign reflects the new brand positioning for COOLMAX® and THERMOLITE® brands and includes a contemporary look and feel with new logos, hangtags, websites, and simplified brand architecture.
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