COOLMAX® EcoMade fiber
Sustainable moisture-wicking cooling performance
Why choose COOLMAX® EcoMade fiber?
The challenge:
How can you meet the needs of consumers who not only desire apparel offering technical performance benefits like cooling, but also sustainability benefits?
The solution:
COOLMAX® EcoMade fiber provides the same reliable cooling performance you expect from the COOLMAX® brand, but it’s made with 100% recycled resources to help the environment. Eco-conscious consumers will also appreciate that this polyester fiber can be made with either 100% textile waste or recycled PET bottles. Either option offers permanent moisture-wicking performance.
Consumer benefits
-
100BNgarments produced annually
-
85%of clothes & textile waste goes to landfills
-
81%expect brands to do the right thing
-
Helps keep the wearer cool, dry and comfortable during any activity
-
Works in almost any garment type from socks to denim and tees
-
Enjoy a sustainable product containing fibers made with 100% recycled resources
-
Experience performance benefits that last the lifespan of a garment
Brands & retailer benefits
Offer sustainable clothes made from 100% recycled textiles or PET bottles
Reduces CO2 emissions by 25% vs. virgin counterparts (applicable to our 100% textile waste offering) - Compared with the conventional polyester production with non-renewable resources, this product reduces the impact on the environment, Intertek, 2017, Product Environmental Footprint Comparison Report for Recycled Polyester Chips and Virgin Chips, Semi-dull
Increase your value proposition with sustainable performance
Build brand loyalty with the permanent cooling performance
Leverage our strong global brand recognition to attract consumers who value our quality cooling solutions
Suitable for a broad range of garment types that meet consumer needs
Choosing fibers made from textile waste helps those with a circular economy goal work towards achieving it
Order free COOLMAX® brand hang tags to drive sell-through
Benefits
Mill benefits
Differentiate your offerings with the latest sustainable innovation
Delivers equivalent performance as fibers made with virgin polymers
Ensure consistent high performance with fabric certification
Choose from a wide range of available products and fiber types
Offers excellent whiteness, vibrant colors and good tenacity
Select COOLMAX® CORE fiber for a virgin fiber equivalent when a non-EcoMade version is desired
Benefits
Eligible garment categories
Activewear
Bedding
Denim
Outerwear
Ready-to-wear
Seamless
Socks
Underwear
Workwear
Categories
Boost your brand power
The COOLMAX® brand is in the top three of the most recognized cooling brands among consumers worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade fiber.
Mills: Have your fabrics tested and certified, which gives your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE™ portal. Remember, the more garments retailers sell, the more fabric you sell, so encourage your customers to use hang tags in stores.
Brands: You can order free printed or virtual COOLMAX® brand swing tags quickly and easily on LYCRA ONE™. These tags explain each product's added value and performance benefits to drive garment sales. Or if you prefer, you can complete our trademark licensing agreement to print your own co-branded hang tags and point of sale materials with pre-approved claims.
No other fiber manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!
Hang tags
A new use for textile waste
COOLMAX® EcoMade fiber made from 100% textile waste is our first-ever cooling performance fiber made from cutting room scraps that would otherwise go to a landfill or be incinerated. See how this sustainable solution reduces waste and help us help the planet.
How COOLMAX® EcoMade fiber is made from 100% recycled textile waste
A step towards circularity
This webinar focuses on COOLMAX® and THERMOLITE® EcoMade fibers, which are now being made from 100% textile waste, and includes a discussion on the following topics: how these new products are made and how they differ from existing products, as well as how this new product can help you meet your sustainability goals.
How COOLMAX® EcoMade fiber is made from recycled PET
From PET bottles to fibers
Go inside the fabric to see how this sustainable cooling product made from 100% recycled PET bottles works.
Revealing consumer insights
COOLMAX® brand is in the top three of the most recognized cooling brands among consumers worldwide who associate it with the key activewear need of cooling. High global consumer brand awareness is just one of the benefits of choosing COOLMAX®- fiber: Consumers around the globe value the COOLMAX brand.
7 out of 10 respondents are likely to purchase garments with COOLMAX® fiber
6 out of 10 are more likely to purchase garment with COOLMAX® fiber over generic
8 out of 10 are willing to pay a premium for sustainable garments made with COOLMAX® EcoMade fiber
Walnut Unlimited, 2019
Insights
Find COOLMAX® brand products
News & Events
Be in the know
Don’t miss out on the latest COOLMAX® brand news, product launches and more
Be in the know
Don’t miss out on the latest COOLMAX® brand news, product launches and more