COOLMAX® ECOMADE NATURAL TOUCH™ FIBER

Offer sustainable cool, dry comfort with an authentic denim look and touch

Why choose COOLMAX® EcoMade Natural Touch™ fiber?

The challenge:    

How can you meet the consumer’s need for performance stretch denim jeans with a cotton look and feel while also providing a sustainable cooling solution?

The solution:                       

Containing special fibers made from 100% recycled PET bottles, jeans made with patented COOLMAX® EcoMade Natural Touch™ fiber will delight consumers with its combination of efficient moisture management, comfortable stretch, and its natural denim look and touch.

Consumer benefits

  • ‎
    ‎

  • Helps keep the wearer cool and dry when wearing their favorite denim jeans

  • Delivers an authentic denim look and feel with comfortable stretch

  • Enjoy a sustainable product containing fibers made with 100% recycled PET bottles

  • Experience performance benefits that last the lifespan of a garment

Brand & retailer benefits

Minimizes the risk of seam slippage during garment production

Combines sustainable and technical benefits for added value

Build brand loyalty by offering more durable garments

Order free COOLMAX® brand hang tags to increase sell-through

Benefits

Mill benefits

Enjoy fiber uniformity regardless of supply source

Drive denim sales by offering fabrics with in demand benefits

Certify your fabrics to enable customers to order free hang tags

Benefits

Eligible garment categories

Denim

Categories

Boost your brand power

The COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade fiber.

Mills: Have your fabrics tested and certified, which gives your customers the ability to order COOLMAX® brand hang tags through the LYCRA ONE™ portal. Remember, the more garments’ retailers sell, the more fabric you sell, so encourage your customers to use hangtags in stores.

Brands: You can order free printed or virtual COOLMAX® brand swing tags quickly and easily on LYCRA ONE™. These tags explain each technology’s added value and performance benefits to drive garment sales. Or if you prefer, you can complete our trademark licensing agreement to print your own co-branded hang tags and point of sale materials with pre-approved claims.

No other fiber manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!

Order hang tags

Hang tags

Find COOLMAX® brand products

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